Ying Jue Zhang (Helen Chang), the founder of BEL-TUNG Fashion Art Jewelry, established Chan Pu Company in Taipei in 1987, specializing in aesthetic art and philosophy, and crossing between the creation of cultural art and the design of jewelry art. When presenting the religious style of “Zen,” her jewelry was the favorite of Taiwan’s jewelry art collectors. In 1998, because of interest in aesthetics of culture, poetry and life of the Tang Dynasty, she created the BEL-TUNG, a brand of stylized art jewelry, and exhibited in different international exhibitions. She has held several solo exhibitions to present her annual design work, such as Styles of Four Seasons, King of Incense, Songs of Spring, Dance, Forever Love and so on, which received great feedback from the audience. Having been invited to the international jewelry auctions several times, her work has been appreciated by collectors around the world as leading the Eastern fashion.
BEL-TUNG has been formally established in Shanghai, China in 2009 and at the same time, a new creative art life brand “Tang Ying Bao Can” has been created by adding more diverse art products, personalized fine art, and unique costumes.
Ying Jue Zhang (Helen Chang) was born in a scholar family that emphasized the study of culture and arts. She has specialized in aesthetics and is good at meticulous painting and space design, especially in the match of colors. She has her own unique view in the philosophy of life and Yin Yang five elements. She is not only interested in literature, but also poetry and Zen spirituality. Moreover, she also loves to explore nature, mountains, and water as well as learn about different cultures and customs through travelling.
